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We know brand awareness doesn’t just involve impressions. It’s ultimately about an audience connecting with your message. Our HTML and sponsorship email marketing campaigns drive relevant and engaged prospects to your landing pages, whilst increasing the likelihood of prospects recognising the existence a...
Marketing Netflix would not be ashamed of! Learn what the phrase segment of one means and how you can use that knowledge in order to assist communication with your customers. Send newsletters precisely customized to their needs. Personalized recommendations are based on customer behavio...
ecommerce A/B tests.
Which version of the newsletter will “sell” more? An A/B test will help make the right decision. By designing the test, one should take into account the sample size, expected conversion, statistical significance level and measurement time. A/B tests are not for everyone, but we know that there are pe...
Prevent bad email data from degrading your database using Emailmovers’ email data cleansing service – Emailinspector. Invalid email addresses lead to unresponsive email marketing and waste precious marketing budgets. Bad email addresses can be the result of incorrect data entry, merging databases, or...
Control your prospect email marketing and create professional campaigns with simple solutions. Espiromail gives you full flexibility to manage and send your email campaigns in your own time. This self service email delivery system starts from only £100 a month for up to 10,000 subscribers and is designed s...
Marketing Automation Platform
Cross-channel marketing to empower brands and business at any scale. Discover the next generation of marketing technology that doesn’t get in the way of business. TractionNext automates campaign workflows, triggers conversations and accelerates conversions, with visibility to email, SMS, pr...
Maxautomation brings together all of the tools you need to effectively create email programmes. With a simple workflow layout anyone is able to set up, create and run. Trigger your emails from any action and watch your customer interactions rise. Visualise Your Journey - Increase cust...
Maxecommerce provides you with the platform you need to drive sales, target your customers and hyper-personalise their experience with your brand. Complete with shopping cart, form and browser abandonment programs that use real-time customer behaviour to automatically generate highly relevant email c...
Maxemail is a highly advanced email marketing platform, specifically designed to make your life as a busy marketer easier. Bringing together the finest range of features that digital marketers need, Maxemail keeps our clients at the forefront of email marketing, helping transform the performance of their emai...
Emailcenter has a dedicated Maxservices team to give you the support you need to maximise the performance of your emails. We have extensive experience and are here to assist you with all elements of your email marketing. We know that email marketing is a time consuming activity, and if you don’t have...
PureCampaign is an industry-leading email marketing solution that enables marketers like you to ensure maximum email engagement, drive conversions and improve their campaign results. As a user you’ll have access to a variety of optimisation tools and Drag & Drop capability, alongside dedica...
PurePromotions is a social media marketing tool which lets you capture more organic data across social media and via custom sign up forms to feed into your Pure360 lists. You can easily create promotions, contests, sweepstakes and deals to help engage your users in a unique and fun way. Then publish...
Transactional ecommerce emails
Effectiveness hundreds of times higher than newsletter? Welcome to the world of the big data. This article shows what can be achieved by using a marketing automation system. React to customers’ behaviors in real time – such as viewed products or abandoned carts – and engage your clients. The tools a...
These days, a great majority of Internet users checks reviews of individual shops before buying from them. Internet users compare different offers to find the most attractive ones. Getting a customer to visit our website is not enough to convince them to conclude a transaction. We need to look after our custo...
The DMA Code is an aspirational agreement to which all DMA members and their business partners must adhere. It aims to promote one-to-one marketing as a true exchange of value between your business, looking to prosper, and your customer, looking to benefit – and provides you with the five clear pri...
IDM Certificate in Email Marketing
Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns. During your Qualification in Email Marketing, you will learn to: Understand the basic components of email marketingDevelop an email marketin...
Send email campaigns and see named leads hitting your website in real time. Big data is great for identifying general trends on high-volume sites— the traffic hitting your website, the emails opened. But it’s small data that identities an individual opportunity to sell. Who exactly r...
OUTBOUND PERSONALISED COMMUNICATIONS
‘Batch and blast’ tactics have long since expired and relying on email alone is a fast way to go nowhere with buyers. There’s a place for outbound, but careful segmentation and strategy for developing nurture and trigger emails is vital. Scintillating email subject lines and crisp copy are still important, bu...
BlueVenn selects Adestra as its email marketing technology partner
Leading MarTech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the BlueVenn Customer analytics and real-time customer journey automat...11 Jul 2017
Parkinson’s UK hits record online sales by using purchase history to segment its audience
Adopting a segmented approach to email meant revenue from the Christmas campaign in the final quarter of 2016 (September-December) almost doubled (+94%) compared to the same time period in 2015.28 Jun 2017
Clever lead nurture workflows increase Abertay Applicant Day attendance by 31.5%
When it came to driving Applicant Day attendees, Abertay University sent out invitations to their contacts who had received a first or conditional offer, however, with little follow up, there was a large drop off. Enter Akero lead nurture workflows. As...12 Jun 2017
New mobile-responsive modular template delivers 500% increase in click-through rate for Future Publishing
Future Plc is an international publishing and media group, and a leading digital business. Founded in 1985 with one magazine, today they have operations in the UK, US and Australia creating over 200 print publications, apps, websites and events. Their ...1 May 2017