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We know brand awareness doesn’t just involve impressions. It’s ultimately about an audience connecting with your message. Our HTML and sponsorship email marketing campaigns drive relevant and engaged prospects to your landing pages, whilst increasing the likelihood of prospects recognising the existence a...
Marketing Netflix would not be ashamed of! Learn what the phrase segment of one means and how you can use that knowledge in order to assist communication with your customers. Send newsletters precisely customized to their needs. Personalized recommendations are based on customer behavio...
ecommerce A/B tests.
Which version of the newsletter will “sell” more? An A/B test will help make the right decision. By designing the test, one should take into account the sample size, expected conversion, statistical significance level and measurement time. A/B tests are not for everyone, but we know that there are pe...
Prevent bad email data from degrading your database using Emailmovers’ email data cleansing service – Emailinspector. Invalid email addresses lead to unresponsive email marketing and waste precious marketing budgets. Bad email addresses can be the result of incorrect data entry, merging databases, or...
Control your prospect email marketing and create professional campaigns with simple solutions. Espiromail gives you full flexibility to manage and send your email campaigns in your own time. This self service email delivery system starts from only £100 a month for up to 10,000 subscribers and is designed s...
Transactional ecommerce emails
Effectiveness hundreds of times higher than newsletter? Welcome to the world of the big data. This article shows what can be achieved by using a marketing automation system. React to customers’ behaviors in real time – such as viewed products or abandoned carts – and engage your clients. The tools a...
These days, a great majority of Internet users checks reviews of individual shops before buying from them. Internet users compare different offers to find the most attractive ones. Getting a customer to visit our website is not enough to convince them to conclude a transaction. We need to look after our custo...
Clever lead nurture workflows increase Abertay Applicant Day attendance by 31.5%
When it came to driving Applicant Day attendees, Abertay University sent out invitations to their contacts who had received a first or conditional offer, however, with little follow up, there was a large drop off. Enter Akero lead nurture workflows. As...12 Jun 2017
New mobile-responsive modular template delivers 500% increase in click-through rate for Future Publishing
Future Plc is an international publishing and media group, and a leading digital business. Founded in 1985 with one magazine, today they have operations in the UK, US and Australia creating over 200 print publications, apps, websites and events. Their ...1 May 2017